Animation of a data use: What happens to data about you?

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These days, many different kinds of organisations collect and use data about us, but these processes are not always transparent to the general public. This animation showcases just one such process, which takes place in Own It, a free app designed by the BBC to support, help and advise children when they use their phones to chat and explore the online world, without adult supervision. At the end, we invite you to let us know if you feel you understand how data is used in Own It, whether you were surprised to find out about it, and whether you would be comfortable using Own It, or with a child you know using Own It.

Start the animation

To find out more about the thinking behind BBC Own It, check out these blogposts:

Howard, J (2019) ‘Own It, The App: Six Technical Challenges’. BBC Blogpost.
Available at:  bbc.co.uk/blogs/internet/entries/94ec41ae-b25b-4e58-9c0f-1b9b2890c281

Howard, J (2020) ‘Own It: Wellbeing and Isolation update’. BBC Blogpost.
Available at:  bbc.co.uk/blogs/internet/entries/31a9245d-dbc2-4147-b371-bcdd938ce081.

Or, you can download a PDF of how Own It works.

This animation was produced as part of Understanding Society: A Festival of Social Science at the University of Sheffield, funded by the Economic and Social Research Council (ESRC). Visit the Festival website to find out more about it and view other exhibits.
player.sheffield.ac.uk/series/understanding-society-festival-social-science-2021

Research to find out how Own It works that was undertaken by Dr Jo Bates, Dr Susan Oman, and Dr Itzelle Medina-Perea. Lulu Pinney produced the visuals for this animation, and the team at Eyedea Studio produced the animation.